Piyumika Dissanayake

Piyumika Dissanayake is our Chief Growth Officer and Lead Digital Marketing Consultant — a precision-driven growth strategist who sits at the crossroads of data science, creative storytelling, and enterprise revenue architecture. Over 12 years, Piyumika has engineered marketing systems that have collectively generated over $500 million in documented, attributable revenue for clients ranging from seed-stage startups to FTSE 100 enterprises.

A graduate of the London Business School with distinction, Piyumika spent the first decade of her career embedded in Silicon Valley's most aggressive growth-stage companies before bringing that playbook to enterprise clients globally. Her methodology combines the velocity of startup growth thinking with the governance and scale requirements of large organizations.

Piyumika is particularly known for her AI-augmented marketing stack, which integrates machine learning for predictive lead scoring, dynamic content personalization, and real-time campaign optimization. Her clients typically achieve 3–8x improvement in qualified lead generation within the first 90 days of engagement.

Piyumika brings deep technical and creative expertise across the full marketing funnel — from brand positioning and demand generation through to conversion optimization and retention engineering.

Marcus approaches every marketing engagement as an engineering challenge: systematically identifying the highest-leverage growth inputs, designing compounding loops, and building analytical infrastructure that makes every campaign smarter than the last.

Foundation — Data Architecture: Before any campaign runs, we audit your current marketing data infrastructure. We identify tracking gaps, unify your customer data platform, and instrument every touchpoint for attributable measurement.

Discovery — Market Intelligence: Using AI-powered competitive analysis, keyword intelligence, and audience segmentation, we map exactly where your ideal customers are, what they care about, and what's stopping them from converting.

Build — Multi-Channel System: We engineer an integrated marketing system — combining SEO, paid media, content, email, and social — designed to create compounding momentum rather than one-off campaigns.

Optimize — Continuous Testing: Every element of your marketing funnel is continuously A/B tested and optimized using AI-powered experimentation tools that identify winning variants faster than manual testing ever could.

Scale — Revenue Amplification: Once we've proven a formula that works, we scale it aggressively — expanding audiences, increasing spend efficiency, and layering in new channels to compound your growth trajectory.

Under Marcus's leadership, our marketing practice delivers end-to-end growth systems across the following high-impact disciplines: